It would indeed be music to the ears of Vishal Bhardwaj that his female lead in KAMINEY Priyanka Chopra leads the pack in attracting the eyeballs in the world of advertisement as well. A new benchmark has been put into position known as Gross Rating Points and it is sum of all ratings for all programmes in a schedule- according to which Piggy chops draws maximum eyeballs. The eyeballs that Priyanka has been able to attract are on account of her vivacious presence in the advertisements of Nokia as also the Lux brand.
Interestingly enough, the best actor award winner for his role in JODHAA AKBAR, Hrithik Roshan stands at number 9 in this ranking for his Dhak Dhak campaign of Hero Honda in which incidentally Priyanka Chopra also features in its new avatar. Deepika Padukone, according to this new parameter has been placed at number 10 for her BSNL campaign, which should warm the cockles of Saif Ali Khan and Imtiaz Ali as their lead female actor has gained acceptability on a pan India basis through a brand that has pan-India reach BSNL. Would it provide footfalls for LOVE AAJ KAL, only time can tell.
